David G. Taylor, PhD

Purdue University Northwest

I am Teddy Jacobi Dean of the College of Business at Purdue University Northwest, where I am also a Professor of Marketing. I previously served in a number of administrative roles at Sacred Heart University, including Dean of the Jack Welch College of Business, Associate Dean, Director of Luxembourg Campus, Department Chair and Program Manager.

More About Me

Research

My research is primarily in the areas of digital marketing, social media, advertising and branding. I have published in premier journals such as Journal of Business Research, Journal of Advertising Research, Journal of Travel & Tourism Marketing and others.

I am formerly Associate Editor (Americas) for the Journal of Research in Interactive Marketing.

My Publications

Teaching

I have taught courses at both the undergraduate and graduate level in:

Marketing research
Consumer behavior
Digital marketing
Services marketing
Marketing management

... and many others.

My Classes

Administrative

I have extensive experience as an academic administrator, including Program Director, Department Chair and Associate Dean. In addition, I oversaw SHU Luxembourg, Sacred Heart University's European satellite campus and the premier business school in Luxembourg. Currently, I am dean of the Purdue University Northwest College of Business.

My CV