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David G. Taylor, PhD

I am Dean of the Welch College of Business & Technology at Sacred Heart University, where I am also a Professor of Marketing. I previously served in a number of administrative roles, including Associate Dean, Director of Luxembourg Campus, Department Chair and Program Manager.

Sacred Heart University

More About Me

Research

My research is primarily in the areas of digital marketing, social media, advertising and branding. I have published in premier journals such as Journal of Business Research, Journal of Advertising Research, Journal of Travel & Tourism Marketing and others.

I am formerly Associate Editor (Americas) for the Journal of Research in Interactive Marketing.

My Publications

Teaching

I have taught courses at both the undergraduate and graduate level in:

Marketing research
Consumer behavior
Digital marketing
Services marketing
Marketing management

... and many others.

My Classes

Administrative

I have extensive experience as an academic administrator, including Program Director, Department Chair and Associate Dean. In addition, I oversaw SHU Luxembourg, our European satellite campus and the premier business school in Luxembourg. Currently, I am dean of the ABET- and AACSB-accredited Welch College of Business & Technology, overseeing nearly 70 full-time faculty and staff and nearly 4,000 undergraduate and graduate students in business, computer science and engineering programs.

My CV