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Education

  • Ph.D. in Marketing, University of North Texas (2010)
  • MBA (Marketing concentration), University of North Texas (2003)
  • BBA, LeTourneau University (2002)
  • BS in Journalism, University of Texas-Tyler (2001)

Academic Experience

  • Associate Professor, Marketing, Jack Welch College of Business, Sacred Heart University (2016-Present)
  • Assistant Professor, Marketing, Jack Welch College of Business, Sacred Heart University (2010-2016)
  • Teaching Fellow, University of North Texas (2007-2010)

Relevant Professional Experience

  • Interactive Marketing Analyst (American Airlines), TM Advertising (2003 – 2007)
  • Marketing Manager, Promotional Products Association International (2001 – 2003)
  • Product Marketing Manager, epicRealm (2000-2001)
  • Product Manager, Software Spectrum (1999-2000)
  • Manager, Marketing/Communications, XPedior (1998-1999)
  • Marketing Coordinator, Miller Freeman, Inc. (1994-1998)

Teaching Experience

Undergraduate Courses

  • Principles of Marketing
  • Marketing Research
  • Consumer Behavior
  • Marketing Management
  • e-Marketing
  • Digital Advertising

Graduate Courses

  • Marketing Research
  • Digital Marketing
  • Marketing Management
  • Welch Competency Demonstration & Implementation (MBA Capstone)
  • Services Marketing
  • Analysis of Consumer Decision-Making

Research

Journal Articles

  • Taylor, D., Strutton, D. Does Facebook Usage Lead To Conspicuous Consumption? The Role of Envy, Narcissism and Self-Promotion. Journal of Research in Interactive Marketing, 10(3), 231-248.
  • Taylor, D., Levin, M. (2014). Predicting Mobile App Usage for Purchasing and Information-Sharing. International Journal of Retailing & Distribution Management, 42(8), 759-774.
  • Strutton, D., Tran, G., Taylor, D. (2013). “Fighting Dragons With Dragons: Approaches for Negotiating With Chinese Partners”, Business Horizons, 56(5), 561-572.
  • Pentina, I., Taylor, D. (2013). “Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining with Groupon?”, Journal of Interactive Advertising, 13(2), 66-74.
  • Tran, G., Strutton, D., Taylor, D. (2012). “Do Microblog Postings Influence Perceptions of Retailers’ E-servicescapes?”, Management Research Review, 35(9), 818-836.
  • Taylor, D., Strutton, D., Thompson, K. (2012). “Self-Enhancement As Motivation To Share Online Advertising Through eWOM”, Journal of Interactive Advertising, 2(12), 13-28.
  • Taylor, D., Voelcker, T. A., Pentina, I. (2011). “Mobile Application Adoption By Young Adults: A Social Network Perspective”, International Journal of Mobile Marketing, 6(2), 60-70.
  • Strutton, D., Taylor, D., Thompson, K. (2011). “Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?”, International Journal of Advertising, 30(4), 559-586.
  • Strutton, D., Taylor, D. (2011). “What Would Don Draper Do? Restoring The Contemporary Agency Mojo”, Business Horizons, 54, 467-479.
  • Pentina, I., Amialchuk, A., Taylor, D. (2011). “Exploring Effects of Online Shopping Experiences on Browser Satisfaction and e-Tail Performance”, International Journal of Retail and Distribution Management, 39(10), 742-758.
  • Taylor, D., Lewin, J., Strutton, D. (2011). “Friends, Fans, and Followers: Do Ads Work on Social Networks?”, Journal of Advertising Research, 51(1), 258-275.
  • Taylor, D. (2010). “Putting A Face With A Name: Avatars, Relationship Marketing and Service Recovery”, International Journal of Electronic Marketing & Retailing, 3(4), 363-381.
  • Taylor, D., Strutton, D. (2010). “Has E-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors”, Journal of Business Research, 9-10(63), 950-956.
  • Pentina, I., Taylor, D. (2010). Exploring Source Effects for Online Sales Outcomes: the Role of Avatar-Buyer Similarity. Journal of Customer Behaviour, 9(2), 135-150.
  • Taylor, D., Davis, D. F., Jillapalli, R. (2009). “Privacy Concern And Online Personalization: The Moderating Effects of Information Control and Compensation”, Electronic Commerce Research, 9(3), 203-223.
  • Pentina, I., Taylor, D., Voelker, T. (2009). “The Roles of Self-Discrepancy and Social Support in Young Females’ Decisions to Undergo Cosmetic Procedures”, Journal of Consumer Behaviour, 8(4), 149-165.

Book Chapter

  • Taylor, D., Pentina, I. (2012) “Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity and Attractiveness Affect Purchase Outcomes?” In Angeline Close (Ed.), Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail. Taylor & Francis.

Conference Presentations

  • Almeida, A., Lurdes, S., Taylor, D., International Conference on Marketing & Consumer Behaviour, “Receptivity to advertising in social networks: an empirical replication with Portuguese users,” Association for Research in Design, Marketing and Communication, Porto, Portugal. (May 2013).
  • Pentina, I., Taylor, D., AMA Summer Educators Conference, “Regulatory Focus and Daily Deal Message Framing: Are We Saving or Gaining with Groupon?,” American Marketing Association, Chicago, IL. (August 2012).
  • Taylor, D. , Pentina, I., Voelcker, T. A. , 2011 AMS Annual Conference, “‘I Will If You Will’: The Effect of Social Network Ties on the Adoption of Mobile Apps,” Academy of Marketing Science, Coral Gables, FL. (May 2011).
  • Pentina, I. , Taylor, D., Bailey, A., 2010 AMS Annual Conference, “Source Effects In Online Sales Situations: The Role of Avatar-Buyer (Dis)similarity,” Academy of Marketing Science, Portland, OR. (May 2010).
  • Taylor, D., 2010 AMS Annual Conference, “The Effect of Service Failure and Recovery on Brand Relationships: An Attitude-Adaptation Model,” Academy of Marketing Science, Portland, OR. (May 2010).
  • Taylor, D., 2009 AMS Annual Conference, “Real-Time Service Encounters and Customer Satisfaction: Online Monitoring of Core Service Delivery,” Academy of Marketing Science, Baltimore, MD. (May 2009).
  • Taylor, D., AMA Winter Educators’ Conference, “Psst, About That Prof’: College Students’ Word of Mouth, Instructor Evaluation and Course Selection,” American Marketing Association, Tampa, FL. (February 2009).
  • Taylor, D., 2008 AMS Annual Conference, “Virtual Connections: The Role of Avatars in Online Relationship Marketing,” Academy of Marketing Science, Vancouver, BC. (May 2008).

Other Intellectual Contributions

  • Reviewer, journal article, European Journal of Marketing. (February 2014 – March 2014).
  • Reviewer, journal article, Journal of Product & Brand Management. (February 2014 – March 2014).
  • Reviewer, journal article, Journal of Product & Brand Management. (January 2014 – February 2014).
  • Reviewer, journal article, Portuguese Journal of Marketing. (January 2014 – February 2014).
  • Reviewer, journal article, Journal of Computer-Mediated Communications. (December 2013 – January 2014).
  • Reviewer, journal article, International Marketing Review. (November 2013 – December 2013).
  • Reviewer, journal article, Electronic Commerce Research. (October 2013 – November 2013).
  • Reviewer, journal article, Eurasion Business Review. (August 2013 – September 2013).
  • Reviewer, journal article, Journal of Product and Brand Management. (June 2013 – July 2013).
  • Reviewer, journal article, Ethics and Information Technology. (April 2013 – July 2013).
  • Reviewer, journal article, Electronic Commerce Research. (April 2013 – June 2013).
  • Reviewer, conference paper, Association for Consumer Research (ACR) Annual Conference. (March 2013 – June 2013).
  • Reviewer, conference paper, Society for Marketing Advances 2013 Annual Conference. (April 2013 – May 2013).
  • Reviewer, journal article, International Journal of Retail & Distribution Management. (February 2013 – April 2013).
  • Reviewer, journal article, International Journal of Internet Marketing and Advertising. (January 2013 – February 2013).
  • Reviewer, journal article, International Marketing Review. (January 2013 – February 2013).
  • Reviewer, journal article, Electronic Commerce Research. (February 2012 – February 2013).
  • Reviewer, journal article, British Journal of Applied Science & Technology. (November 2012 – December 2012).
  • Reviewer, journal article, International Journal of Electronic Business. (September 2012 – October 2012).
  • Reviewer, journal article, Journal of Research in Interactive Marketing. (March 2012 – April 2012).
  • Reviewer, journal article, Journal of Product & Brand Management. (December 2011 – March 2012).
  • Reviewer, conference paper, 2012 AMA Summer Educators’ Conference. (February 2012).
  • Reviewer, textbook, Graham, Critical Thinking in Consumer Behavior 2e. (December 2011).
  • Reviewer, journal article, Journal of Transportation Part A. (November 2011 – December 2011).
  • Reviewer, journal article, International Marketing Review. (September 2011 – November 2011).
  • Reviewer, conference paper, 2011 Society for Marketing Advances (SMA) Conference. (April 2011 – May 2011).
  • Reviewer, conference paper, 2011 AMA Summer Educators Conference. (January 2011 – February 2011).
  • Reviewer, conference paper, 2011 Academy of Marketing Science Annual Meeting. (November 2010 – December 2010).
  • Reviewer, journal article, Journal of Business Research, Special Issue on Cross-Cultural Research. (July 2010 – August 2010).
  • Reviewer, conference paper, Academy of Marketing Science 2010 Annual Meeting. (December 2009 – January 2010).
  • Reviewer, conference paper, 2010 AMA Winter Educators Meeeting, Services Marketing and Consumer Behavior tracks. (May 2009 – June 2009).
  • Conference session chair/moderator, Academy of Marketing Science 2009 Annual Meeting. (May 2009).
  • Reviewer, conference paper, 2009 Advances in Consumer Research Annual Conference. (February 2009 – March 2009).
  • Conference session discussant/panelist, 2009 AMA Winter Educators Meeting, Advances in Education track. (January 2009).
  • Reviewer, journal article, International Journal of Electronic Marketing & Retailing. (January 2009).
  • Reviewer, conference paper, Academy of Marketing Science 2009 Annual Meeting. (December 2008 – January 2009).
  • Reviewer, conference paper, Association of Marketing Theory & Practice. (November 2008).
  • Reviewer, conference paper, University of Missouri Research Board. (September 2008).
  • Conference session chair/moderator, Academy of Marketing Science Annual Meeting 2008. (May 2008).
  • Reviewer, conference paper, Academy of Marketing Science 2008 Annual Meeting. (January 2008).

Awards and Honors for Research

  • Honorable Mention – Business Horizons Best Paper of 2011. (November 1, 2011).
  • 2010-2011 Annual Research Award, Welch College of Business. (July 13, 2011).

Service

To the University, College and Department

  • Faculty Advisor, Heartfelt Designs (Student Business). (January 2013 – Present).
  • Committee Member, University Instructional Technology Committee. (September 2011 – Present).
  • Committee Member, New Building Committee. (September 2013 – Present).
  • Committee Member, Undergrarduate Core Curriculum Committee. (September 2013 – Present).
  • Committee Member, Academic Affairs Committee. (August 28, 2012 – Present).
  • Committee Member, Committee on Learning & Curricular Innovation. (September 2012 – May 2013).
  • Committee Chair, Faculty Search Committee. (August 2012 – February 2013).
  • Committee Member, WCOB Research Committee. (September 1, 2010 – June 30, 2012).
  • Attendee, Meeting, Faculty Search Committee. (July 2011 – November 2011).

To The Community

  • Program Coordinator, MYEP/Starwood/Sacred Heart Digital Marketing Training, Stamford, CT. (July 8, 2013 – August 12, 2013).

Professional Memberships

  • Reviewer’s Board, Portuguese Marketing Journal. (January 2014 – Present).
  • Editorial Review Board Member, Journal of Product & Brand Management. (October 15, 2013 – Present).
  • American Marketing Association