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Hello! I am Dr. David Taylor,  associate professor of marketing at Sacred Heart University.  In my previous life (before academia), I held a variety of marketing management positions in a wide variety of industries, the most recent being managing email programs for American Airlines.

I teach courses on marketing research, consumer behavior, using technology to analyze and understand customer data, and various aspects of digital marketing.  I am also an academic researcher, mostly focused on the areas of digital marketing, online self-expression and consumer attitudes toward online advertising.  My research has been published in top scholarly journals such as Journal of Advertising Research, Journal of Business Research, Electronic Commerce Research, Journal of Consumer Behaviour and Journal of Interactive Advertising, to name a few.

Here’s what you’ll find on my site:

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My Blog

My random thoughts, usually about marketing (either digital or traditional), but occasionally about random topics that catch my fancy.
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My Curriculum Vitae

My educational background, publications, accomplishments and generally everything I have done in my career.
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My Classes

My current class schedules and information.
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Semester in Luxembourg

Information about SHU’s study abroad program in Europe.
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